We believe that men need a certain motivation to leave the couch to go shopping. To be 100% honest shopping just is not in our male nature. I mean we are "hunters" and not "shoppers", right?

Anyway, to keep your motivation up we introduced Whiskey Wednesday. We teamed up with our mates at Whiskey Union and we keep things simple, every male customer gets treated to a free unorthodox taste explosion of finest Whiskey.

Oh boy, you missed it? Easy Tiger, keep an eye open for our next Whiskey Wednesday: full of summer testosterone, brotherhood and real feelings.